Background & challenges
Our customer is a pioneering company in the field of probiotic solutions. This company is present in some thirty countries around the world, and wanted to develop its activities in the Canadian market.
Proposed solution
Salveo, thanks to its local team in Canada and with the help of the Operations department in France, carried out an in-depth study of distributors in Canada on behalf of this customer.
Together with our customer, we established the appropriate approach strategy, the profile of the target audience, and the priority regions in Canada. 40 interesting targets were identified and qualified thanks to our research, network and databases.
Several meetings were held, and today our customer continues to talk to two interested targets for future collaboration.
