Context
Our customer is a global group with sales of close to 20 billion euros and 100,000 employees worldwide in some 30 countries.
It is an automotive parts manufacturer, supplying spare parts to automakers and the aftermarket.
With a strong presence in Africa, and particularly in the Maghreb, our customer generates sales of just over 5 million euros in Algeria, with a number of local importers and distributors.
Issues
The company’s sales do not meet the growth targets set.
Algeria’s highly restrictive regulations do not encourage investment or the creation of a subsidiary. This would enable our customer to set up a local sales force to boost the market, which is currently dominated by the competition.
As a result, our customer estimates that it is missing out on 10 to 15 million euros in additional sales in this market!
Proposed solution
Salveo provides an operational, immediate and effective response, enabling the company to call on a truly local strike force:
- Recruitment of a technical sales representative with solid experience of the local automotive market.
- Hiring by our Algerian subsidiary: drafting the local employment contract and obtaining work and residence visas
- Portage salarial on our staff: complete social management in compliance with current legislation.
- Mobility / Relocation: Our local team finds you an apartment, opens your energy bills, enrols your children in a French high school, etc. The employee is immediately up and running, without time-consuming research and procedures.
- Integration of the collaborator in our business center, based in the heart of Algiers: provision of a closed “plug and play” office, assistance and secretarial services.
- Carrying of employee expenses: provision of a company car, telephone subscription, payment and management of travel expenses.
- Commercial and organizational support for the employee during the first few months.
- Organization of training sessions: public speaking, commercial negotiations, etc.
Results
Thanks to the Salveo scheme, the company benefits from a full-time sales presence in Algeria. It builds employee loyalty by providing them with a pleasant working environment that enables them to develop under optimum conditions. All matters relating to social management are handled by our Subsidiary Manager in Algiers.
Our customer is rapidly expanding its sales network, increasing the number of distributors by 5 in 3 years.
Sales in Algeria reached 15 million euros over the same period.
