Background & Issues
Our customer is a healthcare industrialist who has won the trust of the agri-food industry when it comes to food safety issues. This widely internationalized French group aims to strengthen its presence in strategic areas by expanding its network of laboratories tenfold, thereby doubling its sales within 2 years. The market leader calls on Salveo to intensify, accelerate and secure its acquisitions in the United Arab Emirates and Egypt.
Our value proposition
In Egypt, the newly-emerging agri-food inspection market offers colossal prospects, especially given the size of the population and the state monopoly which is just coming to an end, opening up the market to competition. For our customer, a leader in its field, it’s strategic to be the first to take your place! Our Egyptian team selects and approaches the most relevant targets, meets local laboratories with potential, and finally identifies the company that best meets our customer’s KPIs for this acquisition project.
In the United Arab Emirates, on the other hand, the market is ultra-competitive. It is essential to target laboratories that are sufficiently structured and solid to stand out from the main competitors. As in the case of Egypt, our on-the-ground prospecting in the Emirates enables us to address the serious players very quickly, by meeting most of the laboratories that count locally. We carry out audits (compliance, reputability, industrial, HR, commercial, etc.) of the selected targets and build the foundation for lasting relationships by managing the company’s M&A project through to the final closing of the deal.
The benefits
The acquisition of the laboratories selected following our successive prospecting, auditing and support actions will result in the opening of markets worth €6 million in the UAE and almost €2 million in Egypt within a few months.
