Too often overlooked, Italy’s position as Europe’s second-largest industrial powerhouse, with a GDP per capita significantly higher than Spain’s, places it firmly among the mature markets.

Italy’s regional, industrial, economic and cultural disparities structure business practices that are very different from what French entrepreneurs experience in their home market.

Main original features: the family structure of Italian companies, the role of agents and importers in usual distribution practices, decision-making processes…

A privileged witness at the heart of these differences and disparities, Mr. Giulio Giai will use his experience in the field to shed light on best practices for finding the right growth drivers in Italy.