Background & Issues
Our customer here is a French agri-food manufacturer, which for years was distributed in the United States by a multinational in the same sector. However, since the end of this agreement, our customer has lost all visibility of its market, distributors and end customers.
Our customer is aware of the size of the American market and is keen to conquer this area once again. To date, however, he has no knowledge of the market, and even risks losing his trademark in the United States if he doesn’t achieve a minimum level of sales by the end of the year.
Our value proposition
Thanks to its strong presence in North America and its extensive experience in the agri-food sector, Salveo is able to offer the company a number of highly operational actions:
- In-depth mapping of the U.S. market
- Identifying distribution partners
- Qualifying these partners
- Organizing meetings and putting people in direct contact with each other
- A parallel “brand preservation” operation.
